Dice the Roma tomatoes, finely chop the onion, mince the garlic, and jalapeño pepper. Chop the cilantro.

In a blender, combine the diced tomatoes, onion, garlic, jalapeño, cilantro, lime juice, salt, cumin, and black pepper.

Blend until desired consistency is reached, either smooth or chunky.

Transfer the salsa to a mixing bowl and let it sit for at least 30 minutes to allow the flavors to meld.

Serve with tortilla chips.